International Ship Consultants Ltd.

A key part of the company's response strategy to an incident will be its ability to successfully communicate and navigate through the considerable media interest that will accompany the incident.

During an exercise to practice a company’s procedures it is vital to test the company’s communication skills by replicating the media and providing this additional pressure on decision-makers.

ISC Ltd. will provide all or part of the following services.

Pre-exercise

Training for key executives in handling the issues with the media.

During-exercise

Media replication throughout the exercise:

>	Media calls to the company.
>	Production of press articles from local, national, agencies, international and specialist media.
>	Provision of media for press conferences.
>	Production of TV news bulletins.

Post-exercise
Exercise de-brief to evaluate exercise

Post-exercise report to summarise the company’s response during the exercise and to make recommendations.

The media replication is co-ordinated and led by a consultant with experience of:

>	Strategic communication on behalf of Ministers in the Ministry of Defence.
>	Leading a military TV crew providing images and stories to the media.
>	Commercial public relations.
>	The provision of media advice to UK Military Forces in the marine.
>	Counter-terrorist environment.

The media replication team have experience in journalism, broadcast media, TV editing, camerawork, photography, public relations, the provision of media replication, and in training for interviews and handling the media.

Interview training for TV

How to handle yourself in front of the media

>	Preparation for being interviewed during a crisis.
>	How to get your messages across.
>	Handling difficult questions.
>	How you should look and act.
>	Demonstration, participation, feedback, practice.
>	Discussion about press conferences.

Terrorists and the Media

Understanding the media and terrorism

>	How the media works.
>	Terrorists’ aims and intentions.
>	How terrorists use the media.
>	Implications for media handling.
>	Media handling in tandem with Government and other agencies.

Crisis Management of the Media

Preparing for and handling of the media through a crisis

>	Pre-crisis preparation.
>	Identification of issues.
>	How to communicate.
>	Handling the 24hr media.
>	Identifying lessons.

Crisis Management Media Handling Exercise

Development of crisis media handling skills

>	Working through a number of different scenarios to assist with the development of media communication and handling.

The media training would of course be tailored to your organisation’s specific needs but a typical day’s programme would be structured in the following way:

>	Overview of the days training.
>	Crisis handling of the media.
>	Interview training (session 1)
>	Crisis management media handling exercise (session 1)
>	Terrorists and the media.
>	Interview training (session 2)
>	Crisis management media handling exercise (session 2)
>	Close

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ISC Group
United Kingdom International Ship
Consultants Ltd.
11a Anker Lane
Fareham
Hants
PO14 3HF

Tel:
+44(0)01329 661702
Mob: +44(0)7533 078717
Email:
enquiries@
shipconsultants.net

ISC Group
South Africa
ISC Maritme Training cc.
ISC Training cc.
Proudly BEE
102 Houghton Place
Norfolk Road
Sea Point
Cape Town

Tel:
+27 (0) 21 434 3924
Mob:
+27 (0) 7949 1234 2
Fax:
+27 (0) 0866966653
Email:
jtaylor@shipconsultants.net

Bob Musker, Managing Director, IBI Marine Consultants Ltd